About Pawdmin

Pawdmin is grooming software built by Betty Peto, a home-based dog groomer, and Levi Peto, a software engineer. They are married, own the company equally, and run it themselves from Georgetown, Texas.

Why Pawdmin exists

Betty Peto was a groomer working 10 to 12 hour days with chronic back pain, and grooming more dogs to earn more was not working. She did the opposite. She studied pricing, sales and communication, and rebuilt her business around four ideas: bill by the hour, price clients in tiers, offer appointment times instead of opening the calendar, and give every client an itemized estimate.

It worked. Betty now grooms four days a week, six hours a day, from her home. The full numbers are in Betty's story.

The software she was paying for could not do any of it without workarounds. Hourly prices meant arithmetic in her head. Itemized invoices meant typing them by hand. Offering a client three possible times meant a paper calendar. When Betty showed other groomers her method, they were not sold on the extra work the workarounds took.

Levi Peto, her husband, is a software engineer. He built the software her method needed, and that software is Pawdmin.

What Pawdmin believes

Pawdmin is built on one opinion: the sustainable way to groom is solo, from home, one dog at a time, at a premium hourly rate. Every feature comes from Betty's own business. If a feature did not make her working day easier, it was not built.

That opinion also decides what Pawdmin leaves out. Pawdmin has no route planning for mobile groomers, no payroll for salons and no cage or batch workflow. Who Pawdmin is not a good fit for says this plainly.

The company in facts

Founded by Betty Peto and Levi Peto
Ownership Betty and Levi, 50/50, no outside investors
Based in Georgetown, Texas, USA
Support Answered by Betty and Levi, Central Time
Data Stored on Amazon Web Services servers in the United States
Who it serves Solo, home-based dog groomers
How to join By application

The people

Last updated

Let's see if we're a good fit.

Pawdmin is invitation-only, and we work with a small number of groomers at a time. Tell us about your business and we will review your application personally.