Betty Peto, co-founder and groomer
Betty Peto is a home-based dog groomer in Georgetown, Texas, and the co-founder of Pawdmin. She grooms doodles only, bills by the hour, and designed the method Pawdmin is built on.
What Betty does at Pawdmin
Betty Peto decides how Pawdmin works. She still grooms and runs her own business on Pawdmin, and every feature exists because she needed it there. She also answers support messages and reads every application together with Levi.
Betty's grooming business
Betty grooms from her home, alone, one dog at a time. She takes doodles only and accepts new clients through an application, not open booking. She charges by the hour: $210 an hour for new clients and $135 an hour for existing clients.
She works four days a week, six hours a day, with three-day weekends and a 10-day break every two to three months.
Betty's Way
Betty's Way is the name Betty and Levi use for her business model. In Pawdmin it shows up as four features:
- Hourly billing. A groom is priced by the time it takes, not by breed or weight. See hourly billing.
- Client tiers. New clients start at a higher rate while existing clients keep theirs, so a price rise can be tested without risking the whole client list. See client tiers.
- Penciled-in appointments. The groomer offers a few possible times and the client picks one. Clients never see the calendar. See penciled-in appointments.
- Itemized estimates and invoices. The client sees and approves what the groom will cost before a time is confirmed. See orders before scheduling.
Betty describes the idea underneath all four as empathy: for the groomer and her family first, and for clients and their dogs.
How she got there
Betty started out charging about $8 an hour, sometimes grooming for free on coupons. She was exhausted, in constant back pain and wondering whether grooming could last as a career. She chose to study business instead of changing careers, listening to audiobooks on sales and communication while she groomed. The changes she made over the next years are told in Betty's story: from $8 to $210 an hour.
Betty is also the author of the book Single to Triple Figures Per Hour, which documents that journey.
Contact Betty
Email betty@pawdmin.com.
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