Setting Up Google Business Profile

The single most important marketing step. When someone searches "dog groomer near me," this determines if you show up.

1. Go to business.google.com
2. Category: Pet Groomer
3. Add phone, website, hours
4. Upload 10+ photos of your space and work

Getting reviews: After every groom, text your client with a direct review link. Send within 2 hours of pickup.

A groomer with 50+ five-star reviews outranks a groomer with a fancy website every time. This is free and it is your number one client acquisition tool.